Two decades ago, Google rose to a commanding lead because its algorithms, including the seminal PageRank technology created by Google co-founder Larry Page, offer fast, relevant results. Google will stop selling ads based on tracked individual browsing history.Brave builds privacy-focused video chat right into its browser.Google's web app plans collide with Apple's iPhone, Safari rules.Browser privacy boost: Here are the settings to change in Chrome, Firefox, Safari, Edge and Brave.'If we get to that promised land of our own automated search ad system, then we will give the user at least what we make,' Chief Executive Brendan Eich said.

Brave's existing browser-based ad system pays 70% of ad revenue to Brave users who opt into the system, called Brave Rewards. The startup hopes to pay users for seeing the ads, like it does with its flagship browser. Brave opened up a waiting list Wednesday so beta testers can try it out in coming weeks, with general availability scheduled for late spring or summer. Terms of the deal weren't disclosed, but Burda now is a Brave shareholder.īrave plans eventually to show search ads through Brave Search, as the Tailcat technology is now called. Tailcat, which Burda shuttered in 2020, was designed to show results without logging user search activity or building a profile. On Wednesday, Brave said it had purchased Tailcat, which was developed by Cliqz, a privacy-minded subsidiary of Germany's Hubert Burda Media.

Browser maker Brave has acquired a search engine project that prioritizes user privacy, a distinction it hopes will set it apart from Google, the undisputed leader in internet search.

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